Byliner
Named “one of the 10 Most Innovative Media Companies in the World” by Fast Company, Byliner was a digital reading startup based in San Francisco
Holiday promotion
In 2013 I created and oversaw Byliner’s holiday marketing plans from development to implementation.
This included display advertising, social media campaigns and contests, advertising on Facebook and Twitter, writer involvement, a special landing page, and street teams in SF and NYC to hand out Byliner-branded luggage tags (press coverage for the promotion can be found here and here).
Video for authors
As the Head of Writer Marketing I worked with over 400 of the world’s best writers, among them Michael Pollan, Susan Orlean, Steven Pinker, Stephen J. Dubner, Mary Roach, and others.
Here’s a video I wrote, narrated, and produced aimed at authors to promote our iPad app.
Author interviews
As part of marketing individual titles, I conducted and recorded audio interviews with authors.
Max Chafkin, author of Design Crazy
Simon Winchester, author of The Man With the Electrified Brain